Other Campaigns in Europe
“Typical Roma? ” is an international campaign under the European Roma Grassroots Organisation (ERGO) network, which addresses stigmatization and stereotypes as root causes of social exclusion of the Roma. The campaign promotes a positive image of the Roma and to strengthen the Roma voice in order to stand up against discrimination and stigmatization. Roma NGOs started the `Typical Roma?` campaign in 2009 in Macedonia, Albania, Bulgaria, Romania and Moldova with researches about the perception of Roma society in these countries.
“Typical Roma?” is also supported by Spolu. Spolu is a Centre of Expertise which focuses on building human and institutional capacity among Roma grassroots in Europe.
“Most Roma-friendly Mayor” competition
As a part of the campaign, each participating country held a competition to select the `Most Roma-friendly Mayor´. The competition was announced in several communities. Participating Mayors responded to a questionnaire. The winning Mayors were selected by independent committees. These Mayors were invited to the Roma Summit in Córdoba, Spain, on April the 8th 2010, where they were awarded and had a meeting with the Mayor of Còrdoba.
Apart from the election of the `Most Roma-friendly Mayor`, the campaigners for Typical Roma carried out awareness-raising activities in their countries. They set up `Inclusion zones` in several cities, where Roma and non-Roma met and discussed about stereotypes.
“Black & White book,” is a collection of stories from individuals telling of the successes and failures of Roma integration efforts. The site for this publication is:
Roma Active Albania (Albania): www.spolu.nl
Integro Assocation (Bulgaria): www.integrobg.org
Roma Progress and R.O.M.A. (Macedonia): www.romaprogres.org
CRCR (Romania) www.romacenter.ro
Tarna Rom and Porojan (Moldova): http://www.porojan.md
To view additional campaign advertisements, visit: http://www.youtube.com/typicalroma
Fighting Racism through Sports in Romania
Based on the Case study ‘Fighting Negative Attitudes’ by Valeriu Nicolae,
Policy Center for Roma and Minorities
The Policy Center for Roma and Minorities presents a challenge to governments, politicians, and athletic associations to look carefully at efforts to address racist attitudes through sports in Romania and consider developing similar campaigns to check rising extremism across Europe. Since sports appeal to a broad audience and resonate strongly with society’s sense of identity, it can be a powerful force for social change.
It is pointed out that, football governing bodies are far ahead of our societies when it comes to social inclusion and promotion of social dialogue. Also notably, Presidents of the Union of European Football Associations (UEFA), the International Federation of Association Football (FIFA) and most famous footballers have been very vocal against racism.
The author presents a case study of campaigns between 2003 and 2008 undertaken in partnership with the Romanian Football Federation (RFF). These campaigns had a very strong impact hence the need for further reinforcement. The analysis provides an overview of the situation in Romania, campaign development, expansion of the campaign internationally, and alignment with other campaigns to promote social dialogue and combat discrimination.
The Information campaign “For Diversity against Discrimination” is run by the European Commission, Directorate-General for Employment, Social Affairs and Equal Opportunities and is funded through PROGRESS, the EU’s employment and social solidarity programme, which are covered by two EU Directives:
- The Employment Equality Directive protects everyone in the EU from discrimination based on age, disability, sexual orientation and religion or belief in the workplace
- The Racial Equality Directive prohibits discrimination on the grounds of racial or ethnic origin in the workplace as well as in other areas of life such as education, social security, healthcare and access to goods and services
Five grounds of discrimination the campaign’s work focuses on are:-
- racial or ethnic origin
- sexual orientation
- religion or belief
Aims of the campaign
The campaign aims to raise awareness of discrimination and increase understanding of the EU laws which exist to protect us all. It also strives to generate debate on the themes of diversity and discrimination and in particular on how people in Europe stand to gain from greater equality.
Through its activities, the campaign works to convey the message to as many people as possible that a diverse Europe is something to be valued, and that a life free from discrimination is a fundamental right in the EU. Additionally, it aims to inform and empower people to combat discrimination wherever they see it in their everyday lives.
Working across the EU
The campaign works with all stakeholders engaged in the fight against discrimination by creating partnerships between representatives from
- Non-governmental Organizations (NGOs),
- Employee associations,
- Trade unions
- Regional and National authorities.
This cooperation leads to the sharing of expertise and the development of new ways to fight discrimination and promote diversity and also helps to ensure that awareness-raising activities reach the right audience.
Some of the European-wide activities of the campaign include: Diversity Days, a Journalist, Diversity Truck Tour, Activities linked to the European Years, Photo and Poster Competitions. Along with European-wide activities, the campaign links up with events taking place in all EU Member States, such as business and job fairs, cultural festivals, conferences and seminars.
The “Dosta Campaign” derives its meaning from a Romani word meaning “enough”. It aims at raising awareness of the need to bring non-Roma closer to Roma citizens.
“Dosta” is determined to stop prejudices and stereotypes by showing who the Roma really are. By going beyond imperfections, it seeks to project the Roma as European citizens, who not only have right of citizenship but also recognizing their basic human rights.
The Campaign emphasizes that the Roma have not only duties but also rights and aspirations like everybody else, and therefore their citizenship and human rights must be recognized. It also promotes the Roma culture as a rightful part of Europe’s cultural heritage. It claims that its culture has always contributed to the enrichment of European societies hence it is now time to recognize this contribution.
The Dosta! Campaign Dosta Campaign is part of a wider Council of Europe/European Commission Joint Program. It was implemented in five Eastern European countries: Albania, Bosnia and Herzegovina, Montenegro, Serbia and “the former Yugoslav Republic of Macedonia”, in 2006-2007. It was also launched in Moldova and Ukraine in 2008 and in Croatia, Italy, Latvia, Romania and Slovenia in 2009. The campaign recognizes that these countries have different policies towards Roma, different cultural patterns and social norms, and different development levels of civil society. However, the messages “Dosta” seeks to convey are the same for all European countries.
The Campaign uses Music and Art, Media tools such as video, tv/ radio/ newspaper advertisements, Campaign posters, and Public events (festivals, workshops, summer camps), to spread its message